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Watching the Superbowl With Polar Bears

So the Coca-Cola marketing brain trust has come up with an interesting idea utilizing their famous Polar Bears. During Superbowl 46 on February 5, 2012 you can watch the Polar Bears enjoying the game in real time, reactions and all. Of course, this might sound like another distraction during the game, but it also sounds pretty cool.

Apparently, there will be two different animated Bears each wearing a scarf in their team’s colors. So one bear will be supporting the New England Patriots and the other the New York Giants. The Bears’ reactions will be manipulated in real time, as the action on the field happens, by two employees from Wieden & Kennedy.

Mashable reports that they will even manipulate the spot running during the game based on the winning team. Will you be setting up your laptop to watch? I know I will.

Bold Campaign Focuses on Kraft Mac n Cheese

These playful spots hit quite a few of the right notes, the product is central to the story, there IS a story, and there’s a distinct, fun emotional connection. Despite the admittedly unflattering article in Slate about Crispin Porter & Bogusky losing Volkswagon and Burger King due to their ‘bro-centric’ angle in the advertising campaigns. You have to admit that they’ve created memorable advertisements and as nextMedia points out, continue to do so. Their latest set of commercials for Kraft Mac and Cheese is proof in the pudding.

Chose Your Partner

Is this creepy or genius? KLM airlines announced that they will allow passengers to select their seat mates on upcoming flights using Facebook or LinkedIn connections. The idea is to find someone with similar interests to you to make your flight more pleasant. Concerns about KLM’s “meet and seat” bring to mind mile high club membership and stalker like seat mates have some travelers concerned. Malaysia airlines already allows you to see if your Facebook friends are scheduled on the same flight. In 2006, AirTroductions attempted this format but was discontinued after controversial headlines from using the online dating site became too much. Check out what Mashable has to say.

Car of the Future

Mitsubishi is giving you a glimpse of what cars may look like 10 years from now. The concept car, EMIRAI, features a curved, rear-projection display as the dashboard which supports touch operation, an interface with buttons that pop up as needed, and a safety system that uses biometrics. Using a Doppler sensor, the seat position can be customized by reading personal information like your heart rate. It senses the person’s health to position the seat and steering to match the driver assisting with safer driving. Apparently, in the future cars will be so quiet that the EMIRAI has an imitation engine noise to let people know when you are approaching. Finally, the rear seats are equipped with curved glasses-free 3D touchscreen displays.

Time Lapse Video Of Space From NASA Photos

An amazing video posted on Vimeo using time lapse photographs taken with a low light camera by the crew of space expeditions 28 and 29 on board the International Space Station from August to October 2011 is sure to take your breath away. The images were edited together by, Michael König who gives full credit to the NASA crew. He states that besides normal video enhancement, he did not alter or use CGI to piece together the 5 minute video that includes the Aurora Borealis.

Earth | Time Lapse View from Space, Fly Over | NASA, ISS from Michael König on Vimeo.